Everybody in the world is thinking about the next 10 percent. How do you think about a 10x improvement in an industry? Our role is how do you apply a technology to that—to fundamentally transform that industry? Think about the implications to this. If you are successful, there’s no competition, because you’re creating something that has never been created before. You’ve got an opportunity to really define a market. Second, it really inspires people to think big about the aspirations of the company and how they could do something that really does change the overall trajectory of an industry.