The Making of Sonos One, the Smarter Speaker.

For a relatively small company that started by the beach in Santa Barbara, and that still operates outside the orbit of Silicon Valley, building a product as complex as Sonos One in a short time frame came with some inherent and unprecedented risks. Most daunting of all was the possibility that the user experience wouldn’t match the high expectations of customers. After wrapping up many months of concerted, almost frantic effort, the team collectively exhaled and awaited the response.



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